Thoughts From The Road

Once upon a time in the mid-20th century, a group of locals decided that Central Texas needed a little more pizzazz in its fall celebrations. They drew inspiration from the rich German heritage of the region and the timeless love affair between Texans and meaty delights washed down with a cold beer. Voilà! Wurstfest was born in 1961, and it's been an annual sausage soiree ever since.

Hold onto your fishing hats and pearl snap shirts, folks—River Road Clothing Co. has a new face of the brand, and no, it’s not your bearded cousin Chad who thinks flannel shirts are a personality trait. It’s Roadie the Roadrunner—our very own feathered, fast-footed ambassador of chaos, grit, and questionable decision-making.